Social Media Milestones
“For it [social media] truly to be successful, a concerted effort and commitment to its success is a necessity.” – Eric Richard, Social Media Expert Getting into social media is not as easy as A-B-C....
View ArticleSuccessful Social Media Sales
How Social Media can Help Your Business Earn More Profit Making money with your social media campaigns takes much time and effort. It takes time to connect to customers and make them interested to buy...
View ArticleWonder or Wander?
How Videos Make or Break it in the Attention Scale You created videos to show off your business to the online world but your watch count hasn’t pinged a large number. It stagnant, and you don’t know...
View ArticleBuilding a Brand through Social Media
How Entrepreneurs can Start on Online Business Campaigns As the Internet grows older, new applications pop up. Websites and search engines came first, and then the social networks started appearing and...
View ArticleWho are You when You Write?
The Importance of Voice in Writing When we write, it is essential to establish a clear voice that will make our content compelling to read. Content becomes boring and tiresome to read when we don’t...
View ArticleAttract Customers Like a Flower Beckons Bees
How to Capture Readers with Well-Written Marketing Content You want to attract new customers to your business. Before you can do that, you need to make them curious enough to ask more questions about...
View ArticleLights, Camera and Videos!
How to Make Videos Popular Among Your Target Audience A video with a story that engages the viewers’ interest retains more attention. Stories that intrigue, shock, amuse or horrify stick more to the...
View ArticleSmartphones are Changing the E-Commerce Landscape
…and grows to compete with laptop notebooks and desktop computers.According to Alex Matjanec of Marketingprofs.com, 50% of mobile phone users in the United States own smartphones. More and more users...
View ArticleCompliments, Comments and Complaints
How online reviews, whether good or bad, make customers sit up and notice Customers use reviews to help them find a business where they can find good-quality merchandise and fine service. They scour...
View ArticleSocial Media Marketing ==> An Avenue to a Future Where Everything’s Online
How Online Marketing is the Start of the Internet Age The early years of Internet Age has brought about the rise of the social networks. People now search for everything they need on the web—whether...
View ArticleGetting the Word Out on Your Mobile App
How to Make Business Apps Popular for Mobile Users A brilliantly developed app, no matter how useful, cannot catch notice and admiration if it’s not properly advertised. Let it be known to the general...
View ArticleGoing All Out in Google+
Ways to Make it Big in Google’s Social Network Google+ has now 90 million users. Imagine that. 90 million potential customers. How do businesses penetrate this wide market? What’s the most suitable...
View ArticleMaking Businesses Fun
How Gamification can Increase Customer Interest Gamification, (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of...
View ArticleThe Little Things Customers Need
How to Earn Loyal Customers with Small Gestures One cheery hello, a welcoming smile or a helping hand can strike quite a good impression and leave customers feel well cared. These days, businesses...
View ArticleTo Notify or Not to Notify
How to Use Effective Push Notifications for Mobile Marketing You’ve downloaded apps in your smartphone and now you want to know the latest updates. Should you allow push notifications or not? Push...
View ArticleMake the Most of Your Tweets: Twitter Tips for the Tweeting Entrepreneur
How to Tweet, be Seen and be Followed by Thousands You’re tweeting your posts, but it seems that only a few people are engaging with them. How do you expose your tweets to a wide audience? What the...
View ArticleMake a Mark and Establish Your Business Online
The Importance of Training Executives for Social Media Social media is the catchphrase these days. Your younger siblings are into it, the store next door is planning a campaign, while your competition...
View ArticlePlotting the Way to the American Teen’s Heart
Online and Mobile Marketing Tips for Teen-Targeted Businesses The teens will soon become the future buyers. How do they behave online? Are they any different from the usual Internet user who’s more...
View ArticleTracking Websites with Google Analytics
How to Create a Google Analytics Account Analytics can help businesses measure the return on their social media investments. It will be difficult for entrepreneurs to measure the presence and growth of...
View ArticleBeing Content with Your Content
How to Find Out Whether Your Experiment Pages will Get a Desired Number of Visits You realized that your website is not enticing as much traffic you’d like. You’ve coordinated with your article writers...
View ArticleWhen Social Media Campaigns Fail
A Guide to Ensuring and Maintaining Social Networking Success Many businesses set up company pages in various social media sites and think it’s smooth sailing from thereon. Content is updated...
View ArticleMore than Publicity: Promoting NGOs in Social Media
How Other Companies can Benefit from Successful NGO Campaigns Non-governmental organizations (NGOs) and charity groups may be different from businesses in their core level, but the two groups are the...
View ArticleStrutting Your Stuff and Getting Your Audience Involved
Attract Your Target Customers for Customer Engagement Writing great content is worthless if there’s nobody reading it. Make sure your content reaches your target audience with the help of social media....
View ArticleLifelong Commitment to Social Media
Gary Vaynerchuk’s Take on Customer Service in the Time of Social Media Social media, according to Gary Vaynerchuk, needs a long-term commitment, not a one-night stand with immediate gratification. When...
View ArticleCoping in the World of Social Media
How Traditional Businesses can Weather the Social Media Times Newspapers, magazines, ad agencies, and other print publications have been around more years than we could count on our fingers. Tabloids...
View ArticleMaking Businesses Available for Customer Communication
How to Increase Visibility when Customers Need You It’s hard to keep up with day-to-day operations, meetings, client talks, and customer service all at once. We can only attend to one thing at a time...
View ArticleLet’s All Work Together: How Marketers and Designers can Collaborate on...
Ways for Both Participants can Join Forces and Work Together Creating a marketing strategy and designing the actual ad can be hard work if both the marketer and designer disagree with each other. It...
View ArticleFor More Personal Facebook Networking Experience
Enabling Subscriptions to Make Social Media Personal for Followers When it comes to marketing, it’s more important to connect to your followers than to further think of ways to make them like your...
View ArticleStepping Up the Ecommerce Strategy
How do customers shop? Shopping, especially near the holidays, is a tough time. Customers jostle each other in stores, looking for quality merchandise among the displays, and crowding in front of the...
View ArticleWhen Viewers Don’t Catch the Bug
What to Do with Videos that Don’t Go Viral It can be quite disheartening to see videos we’ve spent time and huge effort to make get only a low number of views. We’ve spent many hours preparing and...
View ArticleWhich is More Powerful? Word of Mouth or Social Media?
How Personal and Public Opinions Shape Businesses When a person’s satisfied or unhappy about a business, they tell their family, friends, and acquaintances about their experience. In fact, negative...
View ArticlePutting Life Back to Your Email Campaigns
You’re looking at the email campaign analytics one day, and notice that your subscribers are barely interested on what you’re sending them. Only a small number of clicks registered, with not much...
View ArticleCalling All Campaigners
How to Encourage Engagement on Your Social Networking Pages Likes and Follows are easier to get than actual customer engagement. That’s because more people follow their favorite store on the web for...
View ArticleLeading Customers to Landing Pages
How Visitors are Reeled In with a Great Landing Page Too many companies lead their visitors to their website’s home page. Visitors get mired in all the information presented, and they forget why they...
View ArticleOn Promoting a Product
Who do you believe? Promotion Influencers or Brand Advocates? Entrepreneurs want word to get out about the fine quality of their products. They rely on ads and reviews to reach their target market, but...
View ArticleBooting Up Your Business
5 Digital Tools to Advance Your Brand in 2013 Bringing your business online is just the first step in establishing your brand among online audiences. Other than creating a visually pleasing, easily...
View ArticleThe Ever Expanding Online Universe
As technology becomes available to more people, there will come a time when almost everyone will be connected to the Internet, where most of us can interact online and shape the future like we’re doing...
View ArticleLanding Pages that Rock
How to convert visitors to customers using your landing pages Designing a landing page that makes visitors pay attention can take a lot of time and effort. More so with pages that encourages browsers...
View ArticleKeeping Up with Smartphone Statistics
Smartphones quickly penetrated the mobile phone market and made the lives of users comfortable online and offline. Many people now declare they can’t live without their smartphones and prefer to bring...
View ArticleOops! Three Social Media Mistakes to Watch Out for
Scenarios to Avoid when Starting Your First Online Marketing Campaign It’s natural to make mistakes, especially on the first time you handle something. It is the same way with social media. It’s easy...
View ArticleFans Wanted
Businesses get more revenue when they have fans… or what is commonly known as loyal customers. Loyal customers are the most important assets of a company. They are the most passionate advocates and...
View ArticleLanding Customers Successfully
Ways to Improve Your Landing Page Congratulations! You’ve made visitors successfully land on your page. What do you do next? How do you persuade them to stay and sign up for that newsletter...
View ArticleSay it With Pictures
How pictures excel in communicating what we want to say All of us at some experience being at loss for words when expressing what we think or how we feel. When you lack the words to say something, post...
View ArticleThe Old Spice Effect: Business Videos with a Heart
Make customers stop and pay attention with a story about your business. We have loved reading stories ever since we were children. We even make up our own as we strive to make the people around us...
View ArticleCreating Content to Connect
Rules to Follow in Writing Articles for Your Blog or Website Writing informative and engaging articles for your blog or website is the right way to attract visitors and increase your site traffic. This...
View ArticleUnder Yelp’s Influence
How Positive Reviews can Boost a Restaurant’s Reputation by 19% According to a study conducted by the University of California Berkeley, a slight half-star improvement in ratings can pull up a...
View ArticleGetting the Scoop on Yelp
Managing Your Business Online Presence in One of the Largest Review Sites Yelp is an online database of business reviews written by customers for other people who might be interested in going to a...
View ArticleWiden Your Online Presence with a Social Media Boost, Part 2
Make your business soar and succeed online with the help of five social networks. Blogs, pictures, and location-sharing services are popular on the Internet these days. Used to capture interest, these...
View ArticleWiden Your Online Presence with a Social Media Boost, Part 3
Make your business soar and succeed online with the help of five social networks. Foursquare, a location-based application that lets people check in places where they’re currently at, was launched in...
View ArticleWhen Social Media Tactics Go Wrong
What Potential Pitfalls to Avoid on Social Media Marketing Social media can change the trend of a business’ growth online. Using the wrong methods, however, can make your movement fall and go down. How...
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